Chanel Williams - Founder/Creative Director of Unique Talent Management & Unique Dynamites Cheer & Dance Academy


  • Trained at Sylvia Young Theatre School (Singing, Drama & Tap)  Westminster School of Performing Arts (Kitty's) (Tap & Modern Jazz), Lewisham College (Dance) & London Studio Centre (Musical Theatre)

  • Performed as a professional dancer with many companies including; Cats (West End), Sesame Street (UK Tour), Starlight Express (UK Tour), Peter Andre (Backing Dancer), All Saints (Backing Dancer), Tina Turner (European Tour), Louise Redknapp (UK Tour) and many more...

  • Chanel has worked in many countries including Japan, Belguim, Portugal and Austria.

  • Choreographer on the Louise Redknapp (UK Tour), Comic Relief (TV Commercial 2005), Dove (TV Commercial) and currently for various up coming artistes.

  • Founded Unique Talent Management in April 2002 in Marble Arch, London. We ran Teen & Adult dance classes in Tottenham Court Road for many years, many of these dancers currently work professionally or run their own dance schools & companies now.

  •  Our agency has gained work with many big brands & artistes including - Charlotte Church (Crazy Chick Music Video), Jamelia (Superstar Music video), McDonalds (TV Commercial), Sky Sports (TV Ident), GAP (Billboard Poster Campaign), NSPCC (Poster Campaign) Ford (TV Ident), Tesco (TV Commercial), Billy Elliot (West End), Thriller Live (West End), Lion King (West End) as well as various fashion designers/brands.

  • Founded Unique Dynamites Cheer & Dance Academy for child dancers in 2008, starting at L.A Fitness in Marylebone with a cheerleading class, in 2009, we moved into the newly built Little Venice Sports Centre and our club became a member of the Westminster Council Accredited Clubs.

  • In 2008, Chanel became a Dance Specialist for Westminster Council Sports Unit and was offered a Street Dance Teaching contract in conjunction with Arsenal F.C in the Community.

  • In 2011 - Current day, this contract became a Neighbourhood Sports Contract with Unique Dynamites and Westminster Council's Sports Unit, providing free & subsidised dance training for children & teenagers in the local area.

  • Chanel has taught Cheerleading & Street Dance in many Westminster, Camden & Islington state Schools & Colleges over the past 11 years including; St James & St. Michaels, Hampden Gurney, Grey Coat Hospital, St Maryelbone, St Marys Bryanston Square, Hargrave Park, St Matthews, Rosary School, Croydon College, St Mary Magdalene and more.

  • Chanel is a qualified IDTA (International Dance Teachers Association), BCA (British Cheerleading Association) & F.C (Future Cheer) (BGU Coach) 

  • Chanel has public liability insurance and is DBS/CRB Checked.

  • Chanel eats, sleeps and breathes dance! 




© 2015 by Chanel Williams.

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